Looks like the "K" in Kardashian stands for ka-ching.
The reality star family earned more than $65 million in 2010, The Hollywood Reporter confirms in its latest issue.
The unreal profits came from many sources, including their E! reality shows, endorsements, appearance fees and products, such as fragrances.
Kardashian family matriarch Kris Jenner, 55, who serves as the family's manager, reportedly takes home 10% of all the profits.
"My fantasy is to have 'Keeping Up With Kardashians, Season 26,'" she told THR. "Who knew it would be this profitable? I should have had more kids."
Jenner reveals she was in talks to create a reality show starring her family before Kim's sex tape scandal made headlines in 2007. When the controversy exploded, she realized she had to capitalize on the moment.
"I thought, 'Oh well, there goes the reality show,'" she said. "But you can either be a problem maker or a problem solver. And I'm a problem solver. My job as her mom and manager is to take care of the problem - whatever it is...All I knew was that I had to make some lemonade out of these lemons fast. Real fast."
Using her magic touch, Jenner managed to turn the situation into multimillion dollar lemonade by minting a family of megastars. "My job was trying to take my kids' 15 minutes and turn it into 30," she told THR.
Kim, the most high-profile of the sisters, now banks between $100,000 and $250,000 for each public appearance she does, and can charge up to $25,000 to promote a brand just by mentioning it in a tweet.
The Kardashian sisters can sell their stories to any of the weekly mags for figures in the six-digit range. Kourtney, for example, sold the rights to cover her pregnancy to Life & Style magazine for $300,000, and Khloe got $300,000 to let Ok! Magazine run the photos of her wedding. Not only that, but Jenner arranged for everything from the invitations to the ring to be "donated" by vendors in exchange for publicity.
Yet the family is conscious their newfound fame may be fleeting.
"We definitely worry about overexposure," Jenner said. "We never want to get to a place where people are thinking, 'Enough is enough.'"
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