And 2010 was no different. Not all of this year's top political buzzwords were born in 2010, but this is the year they've been popularized. And when it comes to rhetoric that evokes strong imagery, rouses emotion and can roll over inconvenient facts and memories, the red state words (many elevated into a kind of American sign language by Sarah Palin) tend to outshout the blue ones.
Big red words
Mama grizzly: Grrrr! Mama grizzlies will kill to protect their cubs or their tax cuts. Sarah Palin, or one of her writers, sensed that the newly empowered women of the Tea Party could use a brand of their own, and she found one that - with a bit-o'-Alaska in every sound bite - loops right back to the Palin brand itself.
Man up: It one-ups the earlier pop injunction to "step up," and it's really what the right has been saying all along: liberal males are homos, eunuchs and girlie men, they're weak on national security and handmaidens to the Nanny State. Thus, Sharron Angle tried to castrate Harry Reid, Palin challenged non-Tea Party Republicans, and Christine O'Donnell, with her "get your man pants on" variation, gay-baited Mike Castle.
And it's not just how mama grizzlies scold mama's boys anymore. Rand Paul hit Jack Conway with a man up, while Joe Scarborough brought it full circle, telling other Republicans to "man up" and stop Sarah Palin.
Death panel: The star of the health care debate is back! This month Palin attacked the (already defunct) deficit commission for "implicitly endors[ing] the use of 'death panel'-like rationing." All the while, she and the right have ignored a real "death panel": Arizona Gov. Jan Brewer has eliminated, and now refuses to restore, Medicaid funds for lifesaving organ transplants. The result? "Many doctors," the Times reports, "say the decision amounts to a death sentence for some low-income patients."
The Constitution!: The Constitution (the two words, not the document) is a pop hit. For a purportedly fiscally focused Tea Party averse to sounding too religious, the Constitution is the new Bible, an inspired text from which all virtue flows and before which all men must bow. But Constitution-thumping ain't easy, especially when its Enlightenment ideas butt up against one's unenlightened ideology. Christopher Hitchens captures the conundrum when he writes that Tea Partiers "are insane in wanting to repeal several amendments to a Constitution that they also think is unalterable because it's divine!"
Deficit: Not a sexy word, and deficit reduction has historically been a low priority among voters. But, remarkably, conservatives shoved deficit to the tip of everyone's tongues just in time for the midterm elections. As Frank Rich wrote in the New York Times, by "[r]epeating it constantly - as McConnell and John Boehner do, brilliantly ... deficit reduction did jump to first place in Nov. 2 exit polls as voters' highest priority for the next Congress." They "turned the deficit into a catchall synonym for America's entire economic health." But now that Republicans have their coveted tax-cuts-for-billionaires deal, which will further explode the deficit, it's "Deficit? What deficit?" That's the marvel of GOP pop: A word can be injected with urgent emotion one day and vacuumed out the next.
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