Procter & Gamble Co. is letting Tiger Woods drive off into the sunset.
The company will not renew its endorsement deal with the philandering golf great when it expires at the end of this year--an indication that Woods' tattered reputation still needs some rehabilitation.
Woods was once one of the featured athletes in commercials for the company's Gillette razors, joining sporting superstars Roger Federer, Lionel Messi and Derek Jeter.
Although Woods remained under contract with Procter & Gamble throughout 2010, the company started phasing him out earlier this year as the scandal mushroomed.
The split, announced Thursday, comes more than a year after the Thanksgiving car wreck that started an avalanche of allegations about Woods and his myriad affairs.
The winner of 14 golf majors quickly became an advertising pariah, with Accenture LLP, AT&T and Gatorade dropping Woods as their spokesman.
Before his sexual shenanigans became public, Woods was the most popular product pitchman in all of sports - becoming the first to earn more than $1 billion in endorsements.
lmcshane@nydailynews.com
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