Unlike in the movies, asking for forgiveness is a daunting task for many of us. Only few, however, know that a small fee can buy you the apology you have been plucking up the courage to say to a loved one.
“You know when it comes to apologies a person needs help,” Alina Pustovaya, director of an apologies agency, told RT. “So I think that it’s a great idea to help people make peace with each other.”
The five-lettered word can come in many shapes and sizes.
“We have a list of apology forms that we offer clients – letters and envelopes that can be personalized by the customer. We also send gifts, like stuffed animals, balloons and flowers,” Pustovaya said.
In this agency, a mere $1 can buy you a text apology. Having someone say it in person will set you back $30. If that is still not enough, you can have the message delivered by someone in comical fancy dress.
Old fashioned romantics may gawk at the prospect of paying a stranger to fix rocky relationships, but those who use the service have been singing its praises.
“I was the one who went to the agency. It was two weeks after we had a fight and I was browsing the internet where I saw an advertisement,” Gennady Mezhenin, the agency’s former client, told RT. “I used it because it was something new, something interesting and Olya, my girlfriend, likes unusual things.”
Still, this business concept does not just help those looking for a new way to ask for forgiveness. In some cases, it is also a last chance saloon for desperate lovers trying to mend broken bonds.
“I didn’t realize that she was the one. It became clear only when I lost her,” Vladimir Sorokin told RT. “I hope I can still fix this. I couldn’t think of anything on my own. I read about this in the paper, decided it was a sign and came here.”
There are, however, those who see the rise of such services as a worrying trend in modern society to shun face to face contact in favor of the latest means of communication.
“In my opinion, it demonstrates the tendency for people to shy away from expressing their feelings,” psychologist Nadezhda Kuzmina told RT. “Nowadays, we communicate via the internet and mobile phone a lot and stay in sort of isolation from each other.”
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